PSA Tips

What is a PSA?
There are two kinds of PSAs. One is created by you from your copy. On TV, an announcer reads the copy while the information about your organization or event is seen on the TV screen. On radio the on–air personality reads your copy. The other kind of PSA is produced by production professionals for a fee. If your organization is new or not well known, send a cover letter with background information that includes your non–profit status with your PSA. Most stations will not air PSAs that are controversial or mention a personality from another station. Commercial sponsors or products are not accepted. Each commercial television and radio station in Alaska is committed to air many PSAs throughout the broadcast day.